Marketing help for roofing company owners, written like a field manual

Who this manual is for

It is for the owner who climbs ladders in the morning and answers the phone at night. If you run a crew of two to forty people doing re-roofs, repairs and the odd flat roof, the pages here are built around your week, not an agency's sales deck.

Most roofing owners we talk to have the same three headaches:

• The map pack is a coin toss. Some weeks you show up for "roofer near me", some weeks you don't, and you can't tell why.
• Storm weeks are chaos. The phone rings forty times, half the calls go to voicemail, and out-of-town crews with magnetic door signs take the work.
• Insurance jobs feel risky to advertise. You know homeowners with claims need help, but you don't want to sound like a storm chaser or promise something an adjuster will reject.

Each of those has a practical fix. None of them needs a long contract.

What you will find here

Start with the guide that matches your biggest problem. Every guide gives numbered steps, checklists and the mistakes we see most often.

1. The roofer's Google Business Profile manual covers naming, categories, service areas, photos and the policy traps that get roofing profiles suspended.
2. The storm-season playbook walks through what to prepare in the quiet months, what to switch on in the first 48 hours after severe weather, and what to shut off afterwards.
3. Insurance-work marketing basics shows how to describe your role honestly when a homeowner has a claim, and lists the phrases that should never appear in your ads.

If you would rather have someone run it, the services page explains each piece of hands-on help and how to choose between them.

A quick worked example

Small profile fixes can pay for themselves fast. Here is a simple calculation you can redo with your own numbers.

Say your average residential re-roof brings in $14,000 and your gross margin on it is 30%, so each job leaves about $4,200 to cover overhead and profit. If you close one in four qualified calls, you need four extra calls to win one extra roof. Fixing a keyword-stuffed business name, adding a clean service area and asking every finished customer for a review might bring in four extra calls a month in a decent season. That is roughly $4,200 of gross margin a month from work that costs you a few hours.

Your numbers will differ. The point is to measure calls and booked inspections, not clicks, and to decide what a call is worth before you spend money chasing more of them.

How we work, and what we won't do

We are a marketing and business consulting team, not a roofing contractor. We don't inspect roofs, write estimates, install anything, deal with adjusters or knock on doors. Our job is to make sure the homeowners already looking for a roofer find you, trust you and call you.

There are also tactics we refuse to run, even in a storm week:

• ads made to look like weather warnings or government notices
• "free roof" or "we'll handle your deductible" offers
• fake urgency, such as countdown timers on inspections
• reviews bought, swapped or filtered so only happy customers are asked

Those shortcuts break Google's advertising rules and can draw the attention of the Competition Bureau. Our insurance-work service explains the honest alternative.

Proof from our HVAC work

We don't have roofing case studies to show you yet, so we show results from our HVAC work instead and explain what carries over. The methods are the same ones roofers need: a strong profile, steady reviews and fast response when demand spikes.

• CanroHeat.ca grew leads by 250%.
• GasBoilers.ca is the gas-boiler division we built for CANRO Heat; it covers 26+ BC communities and carries a 5.0★ rating from 76+ Google reviews.
• BCWide.ca tripled its leads in 90 days.

The results page goes through each one and what a roofer can borrow from it.

Who is behind Roofer.Help

Roofer.Help is part of the Sedighi.ca and SAZ.ca group of companies, a Canadian group headquartered in Vancouver, British Columbia. Ali Sedighi, MBA, runs it; he has worked in digital marketing since 2007, more than 17 years, and has built 150+ live HVAC websites. Hands-on plans are delivered through our trades brand, Trades.Agency.

Read more on the about page, check plans and pricing, or see the areas we cover. When you are ready, call, text or email and describe the problem in a few lines.